• Pulled in the canvas background to keep consistency with previous campaign, adding a white overlay.

• Selected new image from the same photo set as the previous campaign. Both images were stunning, but the updated version had more movement.

• Replaced original pale, washed out sky with a darker sky to add drama and create stronger contrast for text.

• Introduced angle graphic elements throughout to enhance the sense of motion and modernize the layout.

• Incorporated a device mockup displaying the website and a QR code, allowing viewers to quickly access the PHIL website.

TEXT ELEMENTS

• Refined typography hierarchy to guide the viewer's eye through the design and establish a cohesive visual system to use throughout the campaign.

• Reorganize copy into more digestible sections, with directional lines drawing attention to key features.

• Created a standardized footer featuring logo and contact info to be used across future ads, unifying the campaign and strengthening brand recognition.