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Abby Meister
Case Studies
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Ad Design
Philippi-Hagenbuch, Inc.
Corporate & Freelance work
I took on the ad design work for PHIL in 2014. The goal was to bring the ad designs out of the information-heavy 70s style and into the modern era, with powerful graphics and concise, impactful text.
This case study includes the initial campaign design and follows how it evolved and how the style carried over to many different publications.
Brand Design
Beacon Property Management
Agency Work
As a newly incorporated company, Beacon Property Management came to Haas IT Solutions for a full brand system. The requirements were a timeless logo that looked elegant, included a light house, or beacon, used blue, and included the number eight somewhere to represent the owners' eight grandchildren.
I created three different concepts, and we worked to build the perfect brand for Beacon Property Management.
Illustration
Fright Fall Challenge
Self Assigned Challenge
Every October, several art challenges go out on social media. You are given a daily prompt with free rein on what you create, and the goal is to do as many of the prompts as you can.
I participated in the Retro Supply Fright Fall art challenge, using their excellent Procreate brushes on my drawings.
Web Design
St. Clara's Rehab & Senior Care
Agency Work
While working at Mavidea Technology Group as the Lead Developer and Web Designer, I had the pleasure of designing two sites for four locations of senior care homes managed by Heritage Operations Group in Illinois.
Each location previously just had a page on the Heritage Operations website, so it was truly a joy to work with the team at each location to bring their websites to life.